We spend months studying trend before we design anything. Months of ‘what if’s?’ and ‘why not’s?’ We look at what’s on the runways in Paris and in the streets of London. If something is worn on head or hand, we know about it. We’ve thought about it. This is our passion and it goes on 12 months a year. Inspire-design-develop-repeat.
And each year, before we launch into design and development, we put everything we’ve learned about trend for the upcoming season into a what’s-what compendium of information.
Check out the full report here.